Margaret River Region
Place Branding | Masters Course Group Project | Culture and Identity Unit
Place Branding
‘Accurate view of the city or country’s deepest, truest distinctions’
The following is a video that outlines the project work, produced as part of the assignment requirements.
Why Place Branding for this assignment?
Lack of significant research done into place branding from the perspective of a visual designer
The aim is to explore the contribution of socio-cultural meanings towards the design and development of an identity of a place.
Following a case study on two existing place branding examples I attempted to address the following findings through my brand identity development.
- Relevance and differentiation are strong elements that need to be considered.
- Relevance comes through socio-cultural meaning.
Developing a brand identity for Margaret River Region
Concept
Diversity in Nature - A quality of the region that makes it unique
Diversity in nature, landscape and experiences that the region has to offer.
Based on research conducted about the place people
Brand Personality: Relaxed | Approachable | Positive
Brand Values: Honest | Organic | Simplicity
Brand DNA: Diverse Nature, Accessibility, Timeless (Years round appeal)
Using Norman's three levels of design to break down the identity
Designing at a visceral level by looking at. the following attributes:
Diverse, organic, simple, approachable.
Behavioural design is more to do with the usage of the identity and in some way its success.
The reflective level is addressed through the symbols and signs used in the logo that relate back to the rest of the brand attributes.
The following images are a few screenshots from the process journal submitted for the assignment.
