Angel Beach Club
Brand Identity Design | Antyra Solutions | 2018
Angel Beach Club is a day club that is being built in the south of Sri Lanka. The club hopes to provide an experience like no other with unbeatable ocean views, cool tunes by a resident DJ, refreshing drinks at the bar and delicious food at the restaurant.
Requirement:
Create an identity based on wings and
a brand positioning, while providing site specific branding recommendations to drive the target audience.
Research into Audience
The audience is constantly connected to the world. It matters who they go out with, who they meet.
They are experience pioneers. They are willing to spend
on experiences. They desire content that’s worthy of sharing. They are driven by the FOMO - Fear of missing out. They are influenced by people and digital platforms.
They aspire to experience what they see online.
They require social validation and have a need to document, share and amplify moments.
Concept: Freedom and a reach to paradise.
The identity required wings to be used as part of the logo. Wings often symbolize freedom and imagination. Based on this we worked on creating an identity that aspires the the soul to rise up and reach paradise which related back to our target audience and their personalities.
The final logo was inspired by renaissance art and depicts a feel of an emblem to establish a society and exclusive feel.